Be Betty and Veronica With MAC Archie’s Girls: The MAC Archie’s girls Collection for spring 2013
MAC has always been good at collections that tell a story, and sometimes the story’s a little hazy, and sometimes the story’s really clear. With the MAC Archie’s girls collection (coming Jan. 30 to cyberspace, to stores and counters February 7, and internationally this March), it’s almost like you’re reading an Archie comic, but instead of flipping through the pages and reading the words, you’re seeing the story within the products. You get the sense of who these two girls are, Betty and Veronica, and how they relate to each other.
MAC divided the collection into two parts (chapters?) with very distinct packaging. There are 16 Betty products, 16 Veronica products and five accessories — brushes, bags, a mirror. That kind of thing. The Veronica products have Veronica’s face on them, and the Betty products have Betty’s.
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Blonde babe Betty gets colors you might wear with a spring dress and a ribbon in your ponytail. Corals, sweet peaches, lavender, gold, brown and green.
Veronica’s colors? like the exclamation marks on the collection! royal purples, Corvette reds and a fuchsia you might see in a kiss on a really naughty album cover. These are colors you’d wear with your man-eater outfit.
But what I think is super, super cool is how the sub-collections reflect Betty’s and Veronica’s distinct personalities. They’re rivals vying for Archie’s affections, but at the same time, these two girls get along! In fact, they’re BFFs. If Betty borrowed a sweater from Veronica and wore it to school the next day, she’d still be Betty, walking down the hallway with her books in the crook of her arm, but she’d have some of Veronica’s swagger, thanks to the sweater.
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Much like wearing the Betty cheek and lip products from Archie’s girls with Veronica’s eye products. In essence, you can be the best of both girls, and play up the different sides of your personality. You don’t have to choose one or the other (unlike poor Archie).
So, who is Archie’s girl Betty? Well, she’s the girl next door who slips on Converse high tops, skinny jeans and a tank top for a blind date. She’s very girly and sweet, like someone who sends thank you notes and feeds the stray cats that show up on her porch at night.
As for Veronica, she’ll spend an entire day at the mall looking for a specific shade of black shoe to go with the dress she plans to wear to an invite-only club. When she’s walking down the street and another girl walks by, Veronica knows if the girl’s bag is a knockoff or real. She’s the girl whose closet you envy and the one who’ll always listen to your boy problems before offering to take you to the mall to cheer you up.
I plan to play with these products and post some reviews over the next few days, but right away, I think MAC succeeded with the release by giving two different points of view.
On the Veronica side? — super saturated, rich colors, whereas MAC played with sheerer shades on the Betty side, which of course some gals will grumble about, but I think sheers can also be cool.
The quality is there. For me, the Veronica lip products stand out. The bold colors, the pigments — MAC traditionalists may really like these.
And then there are the Pearlmatte face Powders… love THEM! just so we’re clear, when I’m running away from the zombies, you’ll find me clutching one of these in my palm (instead of a machete). A girl needs her highlighters, even in the apocalypse.
The Pearlmatte’s also have the added bonus offer of a built-in blush. See the hearts in each of the pans down below? They’re actually MAC Blushes, and they’re surrounded by MAC beauty Powders.
As for the eye palettes, I’ve noticed this trend with MAC Eye shadows over the past couple of years where when you put your finger in some of the pans to swatch the shadows, they feel very hard. I don’t know why, but these seem a little softer to me.
Without further ado, let’s get on with it, shall we? Come meet Archie’s Girls.
Eye shadow X4 ($44)
Eye shadow X4 in Caramel Sundae ($44); eyeshadows from the left: Cheryl chic (a light coral pink), Dreammaker (a pale frosty yellow), Caramel Sundae (a mid-tone warm tan) and Showstopper (a dark, cool-toned brown matte)
Eye shadow X4 in spoiled rich ($44); eyeshadows from the left: Pin-Up Purple (a mid-tone orchid frost), spoiled rich (a rich purple), Ron Ron Run (a deep navy), Gravel (a charcoal)
Pigments ($23 each) in lucky in love (a light blue green) on the left and cheers My Dear (a light lavender) on the right
Cheers My Dear on the left and lucky in love on the right
Pigments ($23 each) in Black Poodle (a blackened pink) on the left and Magic Spells (a blackened teal) on the right
Black Poodle on the left and Magic Spells on the right
MAC Pearlglides ($16.50 each) in Black Swan (a black with gold pearl), Lord ItUp (a bronze with pearl) and designer Purple (a violet with pearl); not shown, Petrol Blue (a deep navy with pearl)
Opulash Mascaras ($17.50 each)
Opulash Mascaras in optimum Black (a saturated intense black) on the left and bad Bad Black (an intense black with extra volumization) on the right
Lipsticks ($16.50 each)
Lipsticks in girl next Door (a vivid blue pink); Betty bright (a vibrant peach); and Oh, Oh, Oh (a sheer brown plum)
Lipsticks ($16.50 each)
Boyfriend Stealer (a deep blackend plum), Daddy’s little girl (a mid-tone pink violet) and Ronnie Red (a bright red)
Lipglasses ($16.50 each) in summer sweetheart (a light peach), stay sweet (a light lavender pink) and Kiss & Don’t tell (a bright coral)
Kiss & Don’t Tell, stay sweet and summer Sweetheart
Lipglasses ($16.50 each)
From the left: Feelin’ So good (a deep blackened plum), mall Madness (a mid-tone pink violet) and Strawberry Malt (a bright red)
Powder blush in cream soda ($22), a neutral coral
Powder blush in Prom Princess ($22), a mid-tone violet pink
Powder blush in Prom Princess
Pearlmatte face Powder ($29)
Pearlmatte face Powder in Flatter Me ($29), a golden peach base (Beauty Powder in shell Pearl) with coral hearts (Powder blush in Foolish Me)
Pearlmatte face Powder in Veronica’s blush ($29); a silvery pink base (Play It proper beauty Powder) with Deep Pink Hearts (Frankly Scarlet Powder Blush)
Jingle Jangle Coin purse ($32)
Archie’s girl brush kit ($49.50)
Brushes included with the kit
Young Hearts Mirror ($25, available only online)
Just a Flirt makeup Bag ($25)
Yours forever tote ($49.50, available only online at maccosmetics.com)
Nail Lacquers ($17.50 each) in Pep Pep Pep, a light peachy nude, and Comic Cute, a bright coral
Nail Lacquers ($17.50 each) in double Trouble, a deep navy, and past Curfew, a deep berry
Caramel Sundae Eye shadow X4 in Cheryl Chic, Dreammaker, Caramel Sundae and Showstopper
Eye shadow X4 in spoiled rich ($44): Pink-Up Purple, spoiled Rich, Ron Ron Run and Gravel
Pigments in cheers My Dear on the left and lucky in love on the right
Pigments in Black Poodle on the left and Magic Spells on the right
Pearlglides in Lord It Up on the top and Black Swan on the bottom
Pearlglides in designer Purple on the top and Petrol Blue on the bottom
Opulash Mascaras in optimum Black and bad Bad Black on the right
Lipsticks in girl next Door, Betty bright and Oh Oh Oh
Lipsticks in boyfriend Stealer, Daddy’s little girl and Ronnie Red
Lipglasses in summer Sweetheart, stay sweet and Kiss & Don’t Tell
Lipglasses in Strawberry Malt, Feelin’ So good and mall Madness
Cream soda Powder blush on the left and Flatter Me Pearlmatte face Powder on the right
Prom Princess Powder blush on the left and Veronica’s blush Pearlmatte face Powder on the right
All the Betty swatches
All the Veronica swatches
Nail Lacquer in Pep Pep Pep (three layers)
Nail Lacquer in Comic cute (three layers)
Nail Lacquer in past Curfew (one layer)
Nail Lacquer in double trouble (one layer)
Lipstick in Oh Oh Oh
Lipstick in girl next Door
Lipstick in Betty Bright
Lipglass in Kiss & Don’t Tell
Lipglass in summer Sweetheart
Lipglass in stay Sweet
On my eyes I’m wearing MAC Caramel Sundae Eye shadow X4, Opulash Mascara in optimum Black, Pearlglides Black Swan and Lord It Up; on my cheeks, Pearlmatte face Powder in Flatter Me and Powder blush in cream Soda; and on my lips, Lipstick in Betty Bright
Lipglass in Strawberry Malt
Lipglass in mall Madness
Lipglass in Feelin’ So Good
Lipstick in Daddy’s little Girl
Lipstick in Ronnie Red
Lipstick in boyfriend Stealer
Wearing spoiled rich Eye shadow X4 and Opulash Mascara in bad Bad Black on my eyes; Pearlmatte face Powder in Veronica’s blush and Powder blush in Prom Princess on my cheeks; and Lipstick in Daddy’s little girl on my lips
Well, that about does it for now. I hope you got a good look at what’s in store with the collection. let me know what you think, Archie Girl.
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